A Marketing Agency Exclusively Serving the Fresh Produce Industry
Fresh produce is unique. You’re managing tight margins, short selling windows, and products that flux in quality and volume every season. Buyer expectations keep rising, differentiation is harder than ever, and when marketing is absent or misses the mark, there are lost opportunities to strengthen sales and the brand. Success requires expertise gleaned from lived experience within the fresh produce industry.
DMA Solutions has served the fresh produce industry for over 22 years. The people behind that work hold decades more in combined experience across the industry, including senior leaders who have each spent more than 30 years in fresh produce. We’re a tenured group fluent in the realities of our industry, bringing that knowledge to marketing that supports your sales goals and strengthens your brand, season after season.
Our Core Values define how we work with our clients, support our team, and share what we learn with the fresh produce industry.
Helpful First
We listen closely, ask thoughtful questions, and focus on deliverables that actually move you forward. We share ideas and resources freely because a stronger industry benefits everyone in it.
Better Every Day
We commit every day to learning, testing, and refining our work as your business and the market change. Each project is an opportunity to grow, build on what we know, and make the next decision stronger.
Genuine Depth of Experience.
Every season you make decisions shaped by field conditions, transportation, shifting markets, and changing consumer demand. Since 2004, the DMA team has been living the realities behind those decisions and understands how they shape what you need to communicate, who you need to reach, and when it matters most.
How We Support Your Brand.
We start by getting to know your business and the people behind it. Then we look closely at what you need and decide together how DMA can best support your goals.
01
Get to
know you.
We learn about your products or services, your goals, the people you need to reach, and the realities shaping your business.
02
Understand where
we can help.
Together, we look at what’s working, what needs attention, what you can leave behind, and what’s missing. We listen to your team and focus on the changes that will matter most.
03
Make a plan,
together.
We agree on support that fits the way your business works, whether that’s a focused project, an ongoing retainer partnership, or extra help during your busiest season.
Curated Services for the Fresh Produce Industry
Brand Strategy and Creative
Your products stand out in a crowded market. We shape the strategy, positioning, messaging, visual identity, logos, and packaging that help people recognize what makes them unique.
PR and Media Relations
Your news and expertise reach the people who can move your business forward. We pursue editorial opportunities and media coverage across trade and consumer outlets, supported by strategic campaigns and influencer partnerships.
Consumer Marketing and Social Media
Grow communities that actually engage, with content built around how both buyers and shoppers interact with social right now. As platforms and habits change, we keep a close eye on what’s connecting and adapt your social strategy, consumer campaigns, and community engagement accordingly.
Trade Marketing and Sales Team Support
Win the room before you’re even in it. We ensure your team has what it needs to make a strong impression with buyers. We develop trade show strategies, booth experiences, sales decks, capabilities materials, and presentations that help communicate your value.
Lead Generation and Email Marketing
Prospective customers have more ways to find you, connect, and stay engaged. We develop audience focused content, email campaigns, trade newsletters, lead capture opportunities, and follow-up communications, then use reporting to see what’s working.
Content, Design, and Digital
Your brand shows up consistently wherever people encounter it. Our in-house team creates messaging guides, websites, blogs, digital and print materials, and campaign assets that carry your story across channels.
Evolving Resources
Curated around our core value of Helpful First, these are resources created for the whole fresh produce industry, not just our clients.
DMA’s knowledge platform for fresh produce marketing insights, ideas, and practical guidance, twenty years of thinking made useful for anyone in the industry.
Explore the Core
Keeping the industry current on what’s new with AI, how it works, and how to put it to use as marketing tools evolve.
Explore AI Insider
A 100-episode podcast on leadership, a useful resource for anyone building or managing a team.
Listen to Self Smarter
Season After Season, A Partnership That Lasts
A lasting partnership provides your team with continuity and a trusted, streamlined workflow, a relationship over sixty of our clients have chosen for at least five years, and over twenty-five for ten or more. Whether you’re launching a new product, refreshing your brand, or getting your team ready for the next event, we’d love to learn more about your goals!
Who We've Worked With and What They Say
What Our Clients Say
DMA is always flexible to help when needed.
The DMA team is a part of my team and always helps in any way they can.
Can’t say enough about the way our programming is evolving and growing.
DMA always goes the extra mile and always makes themselves available.
Have a marketing challenge to tackle? We're ready when you are.
- (214) 444-7453
- info@dma-solutions.com
-
4100 Eldorado Parkway
Suite 100 #354
McKinney, TX 75070
