Pinterest has become one of the most visual social tools available for businesses with its dreamy photos of fresh food creations and glamorous style concepts. Businesses and brands have the ability to demonstrate their creativity through “pin boards” that inspire, draw people in and showcase the ideas, places, people and moods behind their brand. This provides the fresh produce industry in particular a unique opportunity to enrich their stories in a way that relates to their consumers and followers. Pinterest is a major foodie hub, but understanding the habits of the Pinterest audience is the key to success. Here are a few stats on how to perfect your pinning strategy in 2014.
Sources: Dan Zarella, Pinterest, imedia, Social Media Today, Digital Marketing Ramblings