When you wake up in the morning, what’s the first thing you do? Brush your teeth? Hop in the shower? Start a pot of coffee, perhaps?

According to multiple sources like NBC News and MediaBistro, it turns out nearly 80% of smart phone users reach for their phone within 15 minutes of waking up. If you think about it (or fall into that statistic), this isn’t very surprising. With our busy schedules and go, go, go lifestyles, we don’t always have the luxury of a desktop. And because of this, it’s imperative you make sure all of your online presence is mobile optimized.

Your website may already be mobile-optimized, but what about your Facebook and Twitter? A cover photo that looks good on your desktop may actually look wonky on your phone, which can turn-off the mobile user. Since we know consumers use their mobile devices to view Facebook fan pages of their favorite brands, this inconsistency could really make or break a first impression! A simple but impactful way to mobile-optimize your social pages is to make sure the cover photo is aligned to the right. That way, your image is less likely to be blocked by your profile photo in either desktop or mobile viewing (for more do’s and don’ts with cover photos, check this out).

Along with your website and social platforms, your blog, landing pages and CTA’s should be mobile-optimized too (basically, mobile-optimize any online content you have)! Let mobile-optimization become a best practice that is as big of a consideration as the online content itself. And when consumers experience how seamlessly they can transfer between your mobile and desktop content, it’ll be one more reason for them to love your brand.

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