Twitter is a wonderful place to make connections and in some cases can spark a new relationship or even a sale, as showcased in the infographic below. As marketers, it is imperative that we listen and provide solutions when a consumer presents us with an opportunity in the Twittersphere. The example below showcases an information seeking consumer (@WhyNotFresh), a “Johnny on the spot responding” fresh produce marketer (@FriedasProduce) and a socially savvy retailer (@CentralMarket) in a healthy twitter conversation that likely resulted in the sale of fresh Sangria artichokes.

For insights on how you can polish your social media acumen, download this easy to read guide featuring more best practices from DMA Solutions.

Happy tweeting!