The Grammy’s of fresh produce marketing will soon be commencing at Fresh Summit 2014 and so the coveted Best of Show awards will be announced.
Why all the fuss surrounding the award? For marketers like us, Best of Show validates the hard work, effort and strategy that go into planning and executing a killer tradeshow presence. To win at Fresh Summit, well that’s just the icing on the cake! And let’s face it. With a show that is expected to host over 18,500 attendees, it is important that you strive to stand out and rise above the crowd with a booth that literally stops people walking by the booth in their tracks.
Need a more compelling reason to win? Did you know that Fresh Summit Best of Show winners receive benefits for the following year’s show including:
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- First on the “move list” for exhibit space next year
- One All Access Pass to next year’s Fresh Summit – An $1,000 value!
- Announcement on the show floor
- Recognition in PMA Public Relations
- Recognition on PMA’s website including booth photos
- Framed award
When you consider this, winning the award is the perfect way to motivate you and your team to be on their toes and work to gain marketing clout and benefits that help position you for a great show the following year. Click the image below to download PMA’s Judging Criteria for Best of Show along with a few additional tips to keep handy for your planning efforts over the weeks to come. Who will win Best of Show during this year’s Fresh Summit? Will it be you? Tweet your vote for this year’s best booth to @TheCoreBlog using #FreshSummit and tell us why your booth will reign supreme.
