Reader’s Choice Awards

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Barbara Walters, movie critics, CNN and Casey Kasem (how old are we?!?)… they all have their end of the year lists and countdowns. And, since we didn’t want to be outdone by Baba Wawa, we’ve compiled a “Best Of” List of our own.

With over 130 articles published in The Core this year, we had more than enough to choose from to build our list. And, as with any publication, while we had some not-so-buzzed-about posts, we also had some clear winners of the Core Reader’s Choice Award based on our analytics. (Like we said before, Data is useful!)

Our writing tends to span a wide spectrum of marketing and creativity, from serious to seriously goofy. So, we’ve broken our countdown into categories: Marketing Insights, Culture & Teambuilding, FRESH & New(s), and Philanthropy. Drumroll please….. Here are the most read & talked about articles in each of these categories, as well as the Number One Most Read Core Article of 2011.

Marketing Insights:

3) Crock Pot Girls Conspiracy Theory

2) My Virgin America Experience

1) TWELVE Marketing Musts for 2012

Culture & Teambuilding:

3) DMA Turkeys Give Thanks

2) DMA’s PMA Bloopers

1) DMA Offers New Service – Pencil Sketches for Sale!

FRESH & New(s):

3) The Fresh Experience Tour Is Coming!

2) Through the Eyes of a 10-Year-Old

1) Convenience In Store – New York Produce Show Report

Philanthropy:

3) Produce for Pink Introduction

2) Starbucks Encourages Job Creation

1) Creative Charity – TOMS Shoes Design Competition

AND THE NUMBER ONE MOST READ CORE ARTICLE OF 2011 IS:

Our Fresh Summit Yearbook!

Did your favorite make the list? We’d love to hear your feedback about your favorite Core articles in 2011, as well as tips and suggestions for what you would like to see from us in 2012.

Thank you to each of you for your support, inspiration and for making this list possible. Happy New Year!

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Posted by: The DMA Solutions Team

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