Like most audiences, we’re captivated by powerful headlines. And when headlines are combined with topics to which we’re naturally drawn, we can’t help but click quickly to learn more. Two recent headlines, 20 Captivating Marketing Statistics That Will Drive 2014and 26 Social Stats from 2013 You Should Know, were backed up by content that proved to be just as powerful. Below is a collection of some of the most riveting stats from these two very helpful articles that we feel will have an impact on fresh produce marketing in 2014 and beyond.
78 percent of CMOs think custom content is the future of marketing.
We couldn’t agree more and think that this is also just the thing to create additional and further tighten bonds that fresh produce companies have with consumers. Providing custom, helpful content to your target audiences will cement your status as a top-of-mind, trusted resource for your products and/or services.
Nearly 50 percent of companies have content marketing strategies.
This statistic made us wonder what the other 28 percent of companies whose CMOs think custom content is the future of marketing are doing. As with any business plan, a good foundation is key. And once that solid strategy is in place, the content created by fresh produce marketers will be situated for maximum exposure.
Emails with social sharing buttons increase click through rates by 158 percent.
With social sharing buttons being available with most email marketing software, this simple addition to gain such a sought-after result is a no-brainer. By combining this easy add-on with an email database comprised of qualified contacts, fresh produce marketers can boost that figure even more.
B2B companies that blog generate 67 percent more leads than those that don’t AND 67 percent of B2B content marketers consider event marketing the most effective strategy.
Apparently 67 is the magic number when it comes to B2B or trade marketing. We’re big proponents of company blogs because they position you as a thought leader and a smart resource for your customers, existing and potential. So it makes sense to us that they also generate 67percent more leads for companies who’ve invested in this tactic. It’s also been our experience that event sponsorship often delivers measurable and more ROI – a key stat when it comes time for fresh produce marketers to “sell” their budgets.
Pinterest has around 50 million users AND 57 percent of Pinterest users interact with food-related content. Food is said to be the number one category of content on Pinterest.
This one’s simple: If your brand doesn’t yet have a Pinterest presence, get on it! There are 50 million hungry consumers (pun intended) just waiting for your visual content.
Numbers don’t lie and neither did the headlines that motivated us to click through to the very helpful content that awaited us. We believe that these stats will propel fresh produce marketing throughout 2014. We also believe that sharing helpful tools and resources to fresh produce marketers will contribute to an increase in consumption of fresh fruits & veggies. Take a look at our Content Trumps All Guide for content generation tips and our 14 Social Media Strategies for 2014 to harness the power of Pinterest, today!
