Right next to Facebook on a marketer’s tool belt sits Twitter, yet another platform for bringing people closer to their interests. With millions of people reading, writing and sharing messages about all sorts of businesses and industries in real time, brands have plenty of context to connect with current and potential customers. However, given the robust opportunities in this digital space, it’s important to make sure Twitter is used correctly in order to align with the needs and interests of its users. Get started in the wrong direction and it’s possible to end up stuck like a cross-threaded bolt in the wall! So, here are a few stats about Twitter and how they translate to best practices for everyday tweeting.

Sources: Buffer, Digital Buzz Feed, Jeff Bullas, Social Media AddHuffington Post, Twitter Ads, Media Bistro