Imagine a world where you know all about the people who visit your website: who they are, what they do, right down to what led them to you and what interests them. If you have this information, you can present tailored content to your website, blog and social media networks that ultimately convert them from a lead to a customer or brand ambassador.

Having this information would be a gold mine – our ticket as marketers, business owners and growers to answer the question that most plagues us: Now what?

At DMA Solutions, the “now what” question has been a challenge we’ve been piecing together the puzzle on for about two years now. We know that your company website is an imperative tool for presenting your key messages, and we also believe that a strong social media presence drives traffic to your website, nurturing your customer. But the thing we haven’t fully wrapped our arms around is this: how do we convert our fans, followers and website visitors into customers, quantifying them for our business in terms of sales and revenue?

As fresh produce marketing pioneers, we feel we have finally solved our own puzzling question to our “now what”/digital marketing conundrum. The answer: Inbound marketing.

Is Inbound some kind of magical form of marketing you ask? Yes, it is. It is magical in that it is a cutting-edge and highly effective marketing method used to generate leads and create customers. By naturally attracting visitors through search engines, blog articles, and social media, inbound marketing allows you to appeal to potential customers, consumers or your target audiences – on their terms and with their permission.

Whether your products are geared for the consumer or a business buyer, the point is, they search and they find you with Inbound marketing methods. If they’re already a friend or fan in your community, they engage deeper. They come to you and ask for information that is specific to their needs and you serve it to them on a silver platter, encouraging them to build loyalty to your product or service.

The possibility is glorious, isn’t it? We’re executing Inbound marketing at DMA Solutions, and we’ll be sharing more about this method of marketing starting now. Stay tuned!