Article
Before you seek to partner with every influencer that approaches you, be sure to vet them for authenticity, because inauthentic influencers will have little to no impact on your marketing goals.
3 min read
Article
From our experience, working with smaller even micro-influencers are the sweet spot when looking to cultivate a mutually beneficial influencer marketing relationship that can flourish into a brand ambassadorship.
6 min read
Article
We asked 20 of our top food editors and bloggers what they’re seeing for 2018 food trends, including sous vide, meals on-the-go, instant pot, & more.
4 min read
Article
How can you take influencer connections to the next level and motivate a blogger to act as an ambassador for your brand?
4 min read
Article
Food bloggers are more than just a recipe resource – they are powerful brand ambassadors! Here are 5 reasons to invest in influencer marketing.
4 min read
Article
Bloggers and RDs are a trusted media source for consumers. Here are 3 ways you can work with them to share positive brand experiences!
3 min read
Article
We recently shared the benefits of investing in “influencer marketing,” or creating meaningful relationships with food bloggers after my trip to BlogHer Food in Miami. But you don’t have to invest in attending a blogger conference to meet potential blogging partners.…
2 min read
Article
Food blogger networks are rapidly expanding and their influence over consumer decisions continue to rise. In fact, a 2013 study found that blogs outranked social media sites when it comes to influencing consumer purchase decisions. Last week I attended the annual BlogHer Food conference in Miami and had the opportunity to meet and connect with dozens of passionate food bloggers with growing networks eager to establish relationships with FRESH brands.…
5 min read
